Capabilities that keep launches calm

AI & Automation

Daily Usage

• ChatGPT (GPT-4o) used as a core productivity tool across roles:
• Writing, refining, and QA’ing customer support replies
• Drafting and revising help articles (tone, clarity, formatting, language consistency)
• Creating domain setup instructions, opt-in language, Twilio A2P compliance copy, and email deliverability guides
• Summarizing long email threads or support cases into single actionable replies
• Debugging and explaining code (HTML/CSS/JS/PHP/Python) in plain language
• Translating complex engineering explanations into support-friendly responses
• Generating SQL queries, Bash commands, regex, and Node/Python scripts to streamline internal tooling
• Helping brainstorm project names, UI content, and humorous brand ideas

Development Support

• Researches and explains best practices, frameworks, and dev workflows:
• Tailwind refactoring
• GitHub Actions
• Docker containers
• OOP in PHP
• Terminal basics
• React vs vanilla JS
• Assists with refactoring and component extraction:
• Tailwind → Sass
• Reusable CSS
• Atomic design
• Data Analysis & Content Optimization
• Used for parsing and analyzing codebase stats to visualize languages used in portfolio (live skill bars)
• Collaborates on creating live stats from codebase using GitHub, Node.js, and dynamic HTML updates
• Helps with image SEO, metadata best practices, and Markdown formatting
• Analyzes email logs, SSL certificate errors, and domain status to produce actionable summaries

Custom GPTs & Prompt Engineering

• Created custom GPTs for:
• Automating Twilio registration data capture and campaign review
• Internal article tone editing and summarization for Elevio knowledge base
• Ticket triage assistance, structured reply formatting, and intelligent message threading
• Prompting expertise:
• Applies and experiments with advanced prompt strategies such as:
• RAG (Retrieval-Augmented Generation)
• ReAct (Reason + Act)
• Chain-of-Thought (CoT)
• Socratic prompting
• Goal-Oriented & Counterfactual prompting
• If-Then logic chains for decision-making prompts

APIs & Automation Projects

• ChatGPT API + Python used for:
• Building a prototype AI-powered website builder
• Experimenting with document summarization, file parsing, and HTML content generation
• Writing scripts for domain scanning, SSL failure parsing, and stats aggregation
• Integrated Elevio content, ticket data, and form submission logs into GPT-compatible formats for faster support
• Explored creating automation pipelines for internal tasks (e.g., article lookup, tone rewrite, snippet generation)

Technical Operations & Systems

DNS & Domains

• Full DNS zone management (A, CNAME, TXT, MX)
• Sub-domains, SSL, forwarding
• Domain Providers:
  • Liquid Web
  • Namebright
  • GoDaddy
  • Wix
  • Squarespace
  • Bluehost
  • Namecheap

Marketing & Content

Landing Pages & Funnels

• Built and managed full lead capture funnels using:
• Opt-in pages, thank-you pages, and redirect logic
• Embedded videos, downloadables, or gated Vault content
• Custom form logic with tagging and automation triggers
• Retargeting pixels and link tracking integrations

Email, SMS & Automation Campaigns

• Designed and deployed automations for:
• Welcome sequences, follow-ups, and nurture journeys
• Conditional branching based on tags or contact actions
• Automated webinar/event reminders and post-event follow-ups
• Email & SMS campaign expertise includes:
• Personalized merge fields and CRM-based segmentation
• Copywriting for subject lines, CTAs, and storytelling flows
• Analytics review for opens, clicks, and unsubscribes

Lead Generation & CRM Strategy

• Optimized inbound strategies using:
• Forms with progressive profiling and logic jumps
• Smart links with tracking and dynamic redirection
• Contact tagging, scoring, and segmentation rules
• CRM data used for:
• Personalizing automation sequences and content blocks
• Tracking user journeys through tags, pages, and clicks
• Identifying hot leads and re-engagement opportunities

Content Creation, Blogging & SEO

• Created marketing content strategies including:
• In-platform blog publishing with SEO titles, tags, and meta
• Topic clustering, internal linking, and funnel integration
• Blog-to-email and blog-to-member area cross-publishing
• Applied SEO best practices:
• Keyword targeting, readability optimization, and content hierarchy
• Metadata structuring and title/description formatting

Events & Webinars

• Supported event campaigns through:
• Custom event registration pages with automated CRM tagging
• Automated multi-channel reminders via email and SMS
• Post-event segmentation based on attendance or no-show status

Video, Podcast & Media Marketing

• Integrated rich media into marketing workflows:
• Uploaded and embedded native videos and audio (GetOiling-hosted)
• Used video/podcast blocks in pages, emails, and automation steps
• Strategized multi-platform media delivery: YouTube, Vimeo, private member areas

Social Community & Private Groups

• Managed branded community spaces using:
• Facebook group integration with CRM tracking
• Private member areas for courses, events, or bonuses
• Custom group onboarding flows with automation triggers

Copywriting & Conversion Messaging

• Crafted copy for:
• Landing pages, opt-in forms, and conversion CTAs
• Email campaigns, nurture sequences, and reactivation flows
• Course modules, welcome messages, and autoresponders
• Writing principles applied:
• Audience tuning, value-first messaging, and clear UX hierarchy
• Brand voice consistency across multi-channel campaigns

Design

Primary Tools

• Adobe Photoshop — expert
• Canva — intermediate

Copywriting & Conversion Messaging

• Custom webfont installation (WOFF)
• Adobe Illustrator, Dreamweaver, Flash (legacy)

Product & Customer Support

• Freshdesk & Freshchat ticket mastery
• Zoom live support & training
• Slack comms & KPI tracking
• Elevio knowledge-base authoring
• Supporting GetOiling & AttractWell platforms

Education & Learning

• Multimedia Design & Communication diploma
• FreeCodeCamp — Responsive Web Design cert
• Kevin Powell — Flexbox & Sass courses
• Jad Joubran — HTML/CSS & JS courses (in progress)
• Coursera - PHP Web Applications for Everyone
• Next stop: React and Cloud Infrastructure & DevOps

Projects & Labs

• AI Website Builder (Python + ChatGPT)
• Reusable UI component templates
• Custom integrations for 3rd-party CRMs

Software & Utilities

Task & Ticketing

• Freshdesk
• Jira

Dev & Learning

• GitHub
• Coursera
• Cognitive Class

Hosting & Domain Tools

• Liquid Web / Cloud Sites
• MX Toolbox
• DNS Checker
• Security Trails

Email & Messaging

• Mailgun
• Twilio
• ZeroBounce
• Mail-Tester

Content & Docs

• Elevio
• Bunny CDN